The 100 by Chae O'brien

The 100 is a weekly perspective for any executive, in any industry, who wants to understand how B2B buyers actually make decisions, not how we wish they would.

A podcast series that presents fresh perspectives on tackling modern-day enterprise and societal challenges.

Customer experiences and market events across data, strategy and tech. Written from the perspective of Chae O'Brien, founder of Thought Bakery, a growth marketing studio.