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I got tired of hearing enterprise and startup founders and CMOs predict how they believed their buyers think and buy vs how they actually do it so I created this space.

In the Break to Build podcast and The 100 newsletter, I explore contrarian ways of thinking, building, and learning about B2B buyers, how they make commercial decisions, and then some. If you’re a marketing or product leader, this space was created and curated, with your daily challenges and personal ambitions in mind 🙏🏽

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The 100 is a weekly perspective for any executive, in any industry, who wants to understand how B2B buyers actually make decisions, not how we wish they would.

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Chaenara O'Brien

@chaeobrien

Intrigued by the BS that plagues B2B (and here to debunk it). I study why audiences trust what they trust. Subscribe for weekly insights on digital behavior patterns, trending research and modern B2B practices.