The 100 by Chae O'brien | Chaenara O'Brien | Substack

Designing a Self-Service B2B Journey

From campaigns to continuous learning: matching how B2B buyers really research and learn.

Nov 14, 2024 •

Chaenara O'Brien

Most Popular

The Anatomy of the Modern-day CMO

May 2, 2024 • Chaenara O'Brien

Understanding how AI search works: A super basic rundown

Feb 6 • Chaenara O'Brien

Redefining Gratitude

Nov 28, 2024 • Chaenara O'Brien

How digital advertisers should be preparing for a cookieless future in the next 90 Days

Feb 26, 2024 • Chaenara O'Brien

The 100 Newsletter

Buying committees and LLMs: the two audience groups that matter today

How to build product marketing programs that serve both groups, value and context.

Feb 25 •

Chaenara O'Brien

Understanding how AI search works: A super basic rundown

We need to make our product marketing work harder in the age of AI but how do we do that when everything else was written to serve traditional SEO?.

Feb 6 •

Chaenara O'Brien

Q1 Clarity: Focus on team alignment before execution.

A practical framework for finding shared purpose when the ground keeps shifting.

Jan 29 •

Chaenara O'Brien

50 Questions B2B Buyers Need Answered in 2025

Why should buyers trust your product over every other option available?

Dec 5, 2024 •

Chaenara O'Brien

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