GTM Planning for 2026: Back to Basics (but with AI)
Designing the intelligence layer your GTM depends on.
Hey everyone,
Coming out of my presentation at RevGenius’s Revolt Summit yesterday “The GTM Floor: Building the OS Beneath GTM” I wanted to share this framework for building a stronger “intelligence layer” beneath your go-to-market motion in 2026, what I call the GTM Floor.
This visual breaks down the three foundations:
1️⃣ Taste — alignment across product and GTM
2️⃣ Tooling — engines that fit your terrain and workstyle
3️⃣ Transmission — the base of intelligence that compounds
If you’ve followed my earlier piece on what the GTM Floor actually is, you’ll recognize how these layers connect, and if you haven’t, start there.
To make the below infographic actionable for your organization, feel free to drop the file into your preferred AI with the following prompt:
Power prompt for 2026 GTM planning:
You’re a strategic GTM advisor.
I’m building my 2026 GTM foundation using the Taste / Tooling / Transmission framework by Chaenara O’Brien (Thought Bakery).
Review the framework below and build me a version tailored to my company.Context:
Company size: [insert]
Industry: [insert]
Product type: [insert — e.g., SaaS platform, data tool, etc.]
Current GTM stage: [insert — e.g., scaling from $5M → $20M ARR]
Team structure: [insert key GTM roles or gaps]
Your task:
Analyze where our biggest gaps likely are in Taste, Tooling, and Transmission.
Recommend 3–5 high-impact initiatives or workflows we should prioritize to strengthen each layer.
Suggest 1 measurable KPI per layer that signals improvement.
(Optional) Draft a one-slide summary that could be shared internally to align GTM and product leaders.
Be specific, actionable, and tie recommendations back to how intelligence compounds over time.
I hope it’s useful and if you’d like to make it more nuanced to your team’s needs, drop me a DM on LinkedIn.
Cheers and many thanks 👋🏼
Chae



This is such a rich post- I will have to read it 3 more times. Thanks Chae, your energy comes through in your writing; signals!! Jacqueline